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Monday, 3 December 2012

Obese Children More Vulnerable to Food Advertising

Rates of childhood obesity have tripled in the past 30 years, and food marketing has been implicated as one factor contributing to this trend. Every year, companies spend more than $10 billion in the US marketing their food and beverages to children; 98% of the food products advertised to children on television are high in fat, sugar, or sodium. In a new study scheduled for publication in The Journal of Pediatrics, researchers used neuroimaging to study the effects of food logos on obese and healthy weight children.


Anonymous said...

It is so easy to see when you are out shopping how difficult it is for some parents to say no. There is so much advertisement now for sweets and the like, special drinks that you must have or not be in with the crowd, so to speak. Going back to the 'old days' I can still remember sweets being a strict once a week treat. My local shop had them in a glass cabinet and my sister and I eagerly chose which ones we wanted to go in our sweet bag, and they had to last us a week, my good old mum bless her always used to say it was our choice how quickly we ate them. We soon learnt it was better to have just one a day and make them last, they were small chews and the like does anyone else remember these?

Lowcarb team member said...

I'm old enough to remember when sweets were rationed Grace, in those days they were a rare treat though my Dad sometimes managed to conjure up some extra treats.